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Continued Growth & Education - Webinars


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Really Understanding the Business of Dental Hygiene and Why It Matters!

November 15, 2023 @ 7:30 PM - 8:30 PM

1.0 CE Credit

*Registration is free, but you must be a WID member to receive CE credits.


This is not your average webinar. No matter the size of the dental hygiene team you work in or with be prepared to think outside of the box. You need to truly understand the business of dental hygiene through the eyes of a patient, dental hygienist, and dentist to create a thriving environment to grow, retain dental hygienists and attract new patients. Together, we will learn, explore, discuss implementing systems, demonstrating leadership, getting on the same page through accountability and then celebrating your wins.


  1. Measure what matters and peel the layers of the quality care that is or isn't taking place in your practice.
  2. Elevate your knowledge on why adding more patients in a day isn't the smartest way to grow your dental hygiene business.
  3. Gain insight beyond gross monthly dental hygiene production.


  1. What do dental hygienists want from their employers to be able to provide optimal patient care and what system can be integrated to make sure this happens?
  2. How do I start to have the conversation with the dental hygienists as they are concerned with providing optimal patient care and not so interested in the business aspect of dental hygiene?
  3. How does having one dental hygiene template help my practice as it is going to be a lot of work getting everyone on the same page and we are so busy already?


Jennifer Turner

Jennifer Turner has built her reputation in the dental hygiene world as a natural leader by her sheer professionalism, industry expertise, and her ability to quickly connect with the audience.

Jennifer is the North American winner of the 2023 "Educator of the Year"- (Speaker) award from She was globally recognized as one of the "10 Most Influential Healthcare Leaders to Watch in 2022".

Jennifer is the Vice President, Dental Hygiene Operations at 123Dentist. Jennifer is a Past President and Chief Governance Officer with the College of Dental Hygienists of Ontario, Director of Dental Hygiene Practice with the Canadian Dental Hygienists Association, Director of Dental Hygiene Programs at dentalcorp, KOL, and she is an award-winning Dental Hygiene Professor.

Jennifer has worked with hundreds of dental practices coaching teams with change management, implementation of clinical systems to enhance and elevate optimal patient care while achieving dental practice growth. Jennifer has been described as inspirational, knowledgeable, a dynamic speaker, and has a true passion for the dental profession.

Women in Dentistry is a locally approved PACE Program Provider for FAGD/MAGD Credit. Approval does not imply acceptance by any regulatory authority or AGD endorsement. 10/1/2019 to 9/30/2025.
Provider #210738.

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